Our Story

We have no patience for clunky systems that take weeks to learn and weren’t designed with real users in mind. Neither should you.

You shouldn’t have to struggle with overcomplicated software just to stay on top of your workflow. You’ve got clients to serve, deadlines to meet, and a practice to run.

That’s why we created something better – a focused, practical solution that fits how UK accounting and bookkeeping practices actually work.

PracticeFlow sits comfortably between chaotic spreadsheets and over-engineered enterprise systems. No noise. No distractions. Just the essential tools you need, designed for the way you work.

What We Believe

Simplicity over complexity

Most practices don’t need fifty features they’ll never use. They need the essential tools that work perfectly, every time.

UK-focused, not global generic

We understand Companies House integration, VAT quarters, and UK compliance deadlines because we’re built specifically for UK accounting and bookkeeping practices.

Independent and committed

We’re not part of a massive software conglomerate trying to sell you everything. Practice management is what we do, and we’re committed to doing it brilliantly.

Here for the long term

We’re building PracticeFlow to serve UK accounting and bookkeeping practices for the long term, providing the stability and continuity you deserve.

Our Team

David Cook, CEO

David is a qualified Chartered Accountant with over 35 years’ experience, beginning his career in public practice before moving into FD/CFO roles across a wide range of industries. He invested in Practice Flow with a clear objective: to provide practical, intelligent, and cost-effective solutions that help accountants and bookkeepers stay organised and in control.

Bringing a user-first perspective to product development and strategy, he continues to build on Rob’s strong technical foundation to expand and enhance the platform with features that matter most to small and medium-sized UK practices.

Rob Morgan, CTO

Rob is a software engineer with over 20 years’ experience designing and delivering business-critical systems for organisations ranging from startups to established enterprises. His expertise spans core business tools such as CRMs, planning systems, scheduling platforms, and billing solutions.

Driven by a belief that good software should simplify, not complicate, he built PracticeFlow from the ground up. Today, he continues to lead product development with a clear focus on what UK accounting and bookkeeping firms need to stay efficient and in control.

Testimonials

What UK Accounting and Bookkeeping practices are saying

Practice Flow is the easiest to use by far

I have probably tried all the practice management software out there and by far find Practice Flow the easiest to use. It's perfect for what we need and very glad I came across it. The team is also brilliant to deal with and clearly enthusiastic to make a simple but yet extremely effective practice manager.

James Biggs ACA CTA
Mitchells Accountants
Great product we would be lost without!

Practice Flow is a great addition to our software, with it's main use being keeping us alert on upcoming deadlines! Also great as a central directory for the team - easy to go into to find and update client details as we need them. Support is brilliant too. A great product which we'd be a bit lost without!

Maria Sewell ACMA CGMA
Metric Accountants